Honesty is the basic moral character of any society. Du Gao attaches importance to the requirement of employee loyalty in the enterprise, and attaches importance to employee's starting point of dealing with individual and enterprise interests as the primary standard of talent selection and training. Whether a person is honest or not can truly reflect his attitude to others, reflect his personal character, directly influence the mutual trust and cohesion in the process of team cooperation, and it is also the basic moral requirement for the employees of the enterprise under the cultural background of the increasing emphasis on the training of the spirit of internal cooperation.

Diligence diligent people always master the ways and opportunities to become talents. Natural talent is important, but the effort acquired is the only way to achieve brilliant talent, Du Gao's opportunities are always reserved for hard-working employees. Du Gao always needs a lot of diligent and advanced talents to promote the continuous development of the enterprise in the complex market environment. It needs a number of employees who are able to be diligent and perfect to boost their own change and progress.

Pragmatism -- the standard of talents is both ability and integrity. The combination of the United States, from the two injuries. Du Gao advocates the measurement of personal comprehensive quality and emphasizes the down-to-earth spirit of doing things. To introduce talents, enterprises need their expertise and advantages in the professional field, and have the ability to solve difficult problems, break through difficulties and innovate and develop, and help enterprises to complete the comprehensive promotion in the link and face.

Integration - the ability to integrate into society is an important yardstick for measuring individual talents. The enterprise is the epitome of the society. It needs every employee to adapt and integrate into the cultural atmosphere of the enterprise itself, and emphasizes the mentality of a flat and a personal gain and loss. To integrate into Dugao's "integrity, pragmatism, responsibility and harmony" corporate culture.